Think like a customer

Think like a customer

Think like a customer

When running a training and education institution, it is important to think like a customer. This means understanding their needs and wants and catering to them. It is also important to provide the best possible service so that they will return and recommend you to others.

When you are running a training and education institution, there are many ways that you can support your students. By thinking like a student, you can ensure that your students have what they need to succeed.

Here are some strategies on how to think like a customer when running a training and education institution:

1. Understand their needs – The first step is to understand your customers' needs. What do they want to learn? What are their goals? What are their learning styles? Once you understand this, you can design your courses and programs accordingly.

2. Cater to them – Once you know what your customers want, it is important to cater to their needs. This means providing the courses and programs that they are interested in. It is also important to ensure that your prices are competitive so that they will choose you over other training and educational institutions.

3. Provide the best possible service – It is important to provide the best possible service to your customers. This means being responsive to their inquiries and concerns. It is also important to follow up with them after the course or program to see how they are doing.

4. Get feedback – It is important to get feedback from your customers to improve your courses and programs. You can do this by conducting surveys or asking for reviews.

5. Be flexible – Customers' needs can change over time. Be prepared to adjust your offerings to meet their changing needs. Be flexible with your courses and programs so that you can accommodate the needs of your customers. This means being open to new ideas and changes.

6. Promote your institution – Promoting your training and education institution is important so that more people will know about it. You can use marketing tools such as social media, brochures, and websites.

7. Build relationships with your clients. Get to know them and understand their needs. Offer personalised service and attention.

8. Be responsive. When customers have questions or concerns, make sure you address them promptly and effectively. This shows that you care about their experience and are committed to providing the best possible service.

9. Constantly improve. Always be looking for ways to improve your training and education institution. This could include things like adding new programs, improving customer service, or expanding your facilities.

10. Deliver quality services and products. This is the most important thing you can do to satisfy your customers. Make sure your training and education programs are of the highest quality.

By following these strategies, you can be sure that you are thinking like a customer when running a training and education institution. This will help you provide your customers the best possible service and succeed in your training business.

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Sukh Sandhu

Executive Director

Sukh has been working in the VET and Higher Education Industry for over 25 years. In this time, he has held several roles with RTO's and Higher Education Providers (HEP) including CEO roles for International Colleges and National Compliance and Quality Assurance Manager roles for several RTO's, TAFE's and Universities. Sukh has also worked for the Australian Skills Quality Authority (ASQA) as a Business Systems Project Official. Sukh is a Canadian permanent resident and Australian citizen.

Sukh has had extensive project management experience in risk management, compliance, administration and as a training consultant. He has extensive knowledge in government compliance standards and has participated in nearly one hundred audits across Australia and provided consultancy advice regarding ASQA/VRQA, TEQSA, ACPET, DET-HESG, VQF/Higher Education, ELICOS, NEAS, ANMAC, AHPRA, CRICOS, ESOS and ISO.

Sukh is a member of several independent professional organisations and government bodies including, ACPET, VELG, ACS, AITD, MARA, MIA, ISANA, APEX, IEEE, The Internet Society (Global Member), AISIP, IAMOT, ACM, OISV, APACALL, IWA, Eta Kappa Nu, EDSIG and several others.

Sukh's qualifications include two MBAs, three masters in IT and systems, a Graduate diploma of management learning, Diploma in training design and development, Diploma in vocational education training, Diploma of work, health and safety, Diploma of Quality Auditing, Advanced diploma of management, Advanced diploma in marketing, human resources, information technology, and a number of other courses and qualifications. He has been working as a lecturer and as a trainer and assessor since 1998, Sukh has been a vocal advocate of audit reforms and system centred auditing practices rather than auditor centred auditing practices for many years.